Chilean companies visit Costa Rica to strengthen trade ties │ Costadevelopers.com

trade

Chile is one of the countries with better indexes both commercial human development in the region as Latin American.

Around 40 Chilean companies recently visited Costa Rica to strengthen and increase trade relations between the two countries, at a meeting called "I S Chile", according to the official spokespersons.

In the event which will have a duration of two days, participating companies of various industries, from pharmaceutical producers of containers, the information and communication technology, building materials environmental services and University services.

As the Director of the office in Costa Rica for the direction of promotion of exports from Chile (ProChile), Marcela Aravena, indicated in an interview with Acan-Efe, the main objective is to achieve a rapprochement between the Chilean manufacturing companies and services with potential business partners in the region of Central America, especially in Costa Rica.

"Want to know that Chile is not only food and drinks but a manufacturing industry. We see in Central America real opportunities for trade that are growing in time," Aravena said.

In accordance with Aravena, the Central American region is not one market for Chile, but by otherwise representing a suitable for the foreign trade area, especially products that diversify exports to Costa Rica and vice versa. Both countries maintain a free trade agreement since 2002, this meeting allows you to consolidate and capitalize on the negotiations that were established in the Treaty.

"We hope that within the framework of the FTA trade in Chile to Costa Rica continues to grow and be closer to our entrepreneurs with potential Costa Rican counterpart, which come more products like medicines, food industry, University services," said Aravena.

The delegation representative of Chile, said that the free trade agreement has been "very positive" for exports, also is expected in a medium square a significant growth of the Costa Rican sales in the South American region, using this country as a platform to cover a wider region market.

According to the data of the Ministry of foreign trade of Costa Rica, during the year 2012, exports to Chile reached $25.7 million and imports from that country $291,3 billion.

On the other hand, exports to Central America and the Caribbean increased by 17% since 2009.

Among other activities the business meeting "I S Chile" is organized by ProChile and also includes a seminar, technical workshops and wheels of negotiation.

Posted by Costa Developers 

#CostaRica will have a new country brand in August │ #costadevelopers

The country does joint work to promote tourism and achieve a greater attraction of visitors to level int.

The launch of the brand new country scheduled is for the month of August, this new product will integrate culture, idiosyncrasies, climate of business and human talent that exist in Costa Rica.

To define a profile of the brand country conducted several focus group which sought to consolidate the vision of Costa Rica, inward and the rest of the world.

Managers perform this product were the promoter (Procomer) foreign trade and the Ministry of foreign trade (Comex).

The cost for the development and validation of these processes has reached the $450 000 according to Procomer.

Minister of foreign trade, Anabel González, without advancing to the details of the launch, said that this product will be very valuable to position outside Costa Rica.

"The idea is that you can cover the efforts from the commercial point of view, investment, and tourism. It is a need that exists," said Gonzalez.

The definition of the brand country has been an intense work with the support of other companies who have already developed other brands country to others internationally.

Jorge Sequeira, Procomer Manager, indicated that he is a tool of marketing, which possibly will generate a higher profit in the country in terms of perception and positioning.

Other countries have had to invest large sums of money in the tourist positioning, for example Colombia invested $12 million.

Country brand is a tool that helps entrepreneurs in the country, therefore great expectations generated in the business associations.

Juan Ramón Rivera, the President of the Chamber of industries, said that it is also necessary to create discipline in environmental issues and quality.

"Is a very important effort with the seriousness of the case. All studies have been made and it is a very important proposal. If we it put on an international level we see very fortunate", said.

The creation of the brand country represents a challenge for Costa Rica, because it will have to do everything necessary to comply with this profile. The community expects in August for details.

Posted by Costa Developers

Costa Rica carried out its first export of dairy products to China

Milk

Dos Pinos company is one of the most renowned and ancient country, leader in dairy.

This week was the first shipment of milk 100% Costa Rican Asian giant: China. The cooperative of producers of milk two pines R.L is intended to publicize their products in a very different market than the national, on the other side of the world.

With this export cooperative seeks to analyze and measure the level of response of Chinese consumers; for such purpose were sent two vans with flavored milk, whole milk, Lowfat and skim, which adds in total 31 500 liters.

This first shipment went to Beijing, Chongqing, Guangzhou and Tianjing.

"We are sure that our product like in this huge market, as it has been in the remaining 14 countries where today we have presence. Based on that level of response we will begin a process of geographic coverage and brand development in China, which undoubtedly opens a window of opportunity for cities such as Hong Kong and Macau and other Asia countries such as Singapore, with which Costa Rica has a free Trade” said Jorge Pattoni, general manager of Dos Pinos.

The plan is that Dos Pinos starts exporting butter, juices and nectar before end of the year.

Meanwhile, the Minister of Agriculture of Costa Rica, Gloria Abraham said that: "the achievement of the two pine trees is a firm step in the process of inserting our companies and food producers in a market as big as China, whose authorities have expressed interest in significantly increasing the levels of marketing with our countries. We will continue to support our sector in this goal through our animal health services and we are confident that in a short time, not only the Dos Pinos increase your sales and strengthen a niche in that huge market, but it we can announce the entry of other origin products agriculture, like pineapple, melon and meat".

A challenge for Costa Ricans is the good management of marketing in China, there is a varied competition, with products from other parts of the world. Two pine trees should work in that Chinese citizens will be able to identify with the brand.

Due to accomplish this process, there were involve the Ministry of Foreign Trade, the Embassy of Costa Rica in China, SENASA and Procomer Asia Office.

Posted by Costa Developers